Trends
Fragrance Still Rules Beauty’s Digital Conversation. Here’s What’s Trending.
Fragrance sales growth may be cooling, but the category remains beauty’s most active area of consumer conversation. It was up 18.4% last year on artificial intelligence-powered market research platform Spate’s Popularity Index,...
The Hard Water Rush: Haircare Brands And Retailers Address Mineral Buildup As Consumer Awareness Grows
Haircare consumers are waking up to a hard truth: Shower water, not their routines or product ingredients, could be the reason their hair suddenly feels dull, dry or harder to manage. That growing realization, fueled by...
6 Beauty Marketing Predictions For 2026: Anti-Ambition, Emotion-First Branding, Ownable Rituals And More
“People talk a lot about community, but nobody really knows how to build one,” says Naomi Emiko, co-founder of marketing agency TNGE Global. Even if the infrastructure behind it is a mystery, she predicts “community” will...
26 Bold Indie Beauty Predictions For 2026
The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...
Product Developer Julie Pefferman’s 8 Predictions For Beauty At A Crossroads In 2026
In the beauty industry, it’s easy to get caught up in sweating the small stuff, from engagement on the latest social media post to the exact discount to offer on a good deal. Sometimes, however, big thinking...
Cosmetic Chemist AJ Addae On 5 Beauty Trends For 2026 As The Industry Wrestles With Its Limits
Last year, cosmetic chemist and Sula Labs founder AJ Addae prophesied that prices would rise and collaborations would dominate, both of which have played out across the beauty industry in 2025. Now in her...
