Knowledge
Are Peptides Poised To Go From Gray Market To Gold Rush?
After dealing with breast implant illness, Los Angeles health and fitness coach and founder of supplement brand Micropause Emily Wagner was recommended peptides BPC-157 and GHK-Cu to aid tissue repair. She added in Retratrutide to help her...
How Beauty Insiders Think Sephora Accelerate Can Prepare Brands For More Than Launch Day
In a fiercely competitive beauty market where retailers are battling Amazon, TikTok Shop and one another for relevance, retail-readiness accelerator programs have become strategic pipelines for forging early relationships with emerging brands and helping guide them...
How Haircare Became Prestige Beauty’s Hottest Category
Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus...
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported...
How Amazon Is Conquering Beauty
A month before Poom Cosmetics launched in 2025 and before it even had inventory on hand, founder Irene Ham heard from an Amazon emerging brands specialist who had spotted traction around the makeup brand’s early...
Beauty’s Gray Area: What’s The Line Between Dupes, Benchmarking And Reverse Engineering?
While dupes have dominated beauty industry conversation recently, two common behind-the-scenes practices—benchmarking and reverse engineering—often raise similar questions around imitation and originality. To understand the distinctions between these practices, for the latest edition of our ongoing series posing...
