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Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up
Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to...
Beauty’s New Value Equation: Price Sensitivity Shifts To Performance Sensitivity
Despite ongoing economic pressure, beauty ended 2025 with mass and prestige sales growing within a single percentage point of each other, a convergence that indicates a new consumer definition of value. According to market research firm Circana,...
K-Beauty’s Resurgence Has Been Remarkable. Now, J-Beauty Seeks Its Own.
K-Beauty’s resurgent second wave is creating a ripple effect across the global beauty industry. In neighboring Japan, several cosmetic, skincare and haircare brands are making moves into the United States, attracting consumers as well as retailers and...
8 AI-Powered Startups Helping Beauty Brands Cut Costs And Grow Smarter
There’s no aspect of business or life untouched by artificial intelligence these days, from soil to shelf and from conception to death—and even beyond. While the full impact of the disruptive technology on the workforce remains...
Beauty’s New Transparency Isn’t About Ingredients. It’s About Money.
In a TikTok post from Dec. 24, founder Chelsea Branch reveals her hair tools brand Kōv Essentials reached a six-figure revenue milestone in its first month and crossed $1 million in first-year sales, all without spending...
The Hard Water Rush: Haircare Brands And Retailers Address Mineral Buildup As Consumer Awareness Grows
Haircare consumers are waking up to a hard truth: Shower water, not their routines or product ingredients, could be the reason their hair suddenly feels dull, dry or harder to manage. That growing realization, fueled by...
