Expert Dialogue
Eco-Conscious Founders Face A Consumer Backlash, But Remain Optimistic About Sustainable Beauty’s Future
Sustainable beauty’s recent heyday, which peaked in the late 2010s and early 2020s as refillable, plastic-free and solid-format brands gained momentum, now feels like a different era. Inflation, social media-fueled trend cycles and heightened price sensitivity...
Here’s Exactly How Beauty Brands Are Putting AI To Work
Count the beauty industry among the non-skeptics when it comes to artificial intelligence. According to a survey of beauty brand CEOs by Beauty Independent parent company Indie Beauty Media Group, 94% say they’re using...
Why AI May Be Beauty’s Great Equalizer
After the golden age of glossy magazines, social media leveled the playing field in beauty, fueling the rise of brands like NYX, Anastasia Beverly Hills and Morphe. To bypass rigid retail gatekeepers, direct-to-consumer distribution once again...
As Emilie Heathe Shuts Down, Its Founder Lays Out 6 Tough Realities Of Building An Indie Brand
Even as Emily Heath Rudman was winding down luxury clean makeup and nail brand Emilie Heathe, she held out hope for a last-minute savior in the form of an investor, a strategic buyer or a burst of virality that...
Laura Geller, Raw Sugar And Avène’s Retail Roadmaps For Brand Endurance
In today’s beauty industry, where consumer loyalty is splintering, trends disappear in a scroll and digital innovation is rapidly reshaping how shoppers discover and evaluate products, business longevity depends on transcending hype cycles...
The Strategies That Took LaserAway To 200 Clinics With Zero Closures
Founded in 2005 by brothers Scott, Brock and Todd Heckmann with physician Roy Winston, and focused on nonsurgical laser and injectable treatments, LaserAway has become the country’s largest aesthetics chain, reaching more than 200 locations...
