Beneath the Surface
Dua By AB Science And The High-Stakes Gamble Of Diffusion Brands
Economic fragility, changing generational spending patterns and a deepening consumer belief that higher-priced beauty products don’t deliver meaningfully better performance than cheaper alternatives are pushing beauty companies to experiment with secondary brands to expand their market presence while...
Indie Brands Break Into Conglomerate-Dominated Professional Beauty Channel
For every brand that makes it on the shelf of a coveted retailer, there are hundreds vying for its spot, and in a fiercely competitive market, where failure at a retailer can cause permanent damage and...
Could The Spending Bill’s Hemp Provision Upend The U.S. CBD Industry?
A provision tucked into the federal spending bill passed on Nov. 12 to end the United States’ longest government shutdown could effectively ban most products containing cannabidiol, including gummies, tinctures, patches and salves that have flooded...
Beauty Retail’s Big Dream For The Business Of Sleep
At Ulta Beauty, along with shampoo from Cécred, cleanser from CeraVe, sunscreen from Supergoop and serum from The Ordinary, shoppers can buy sleep supplements from Lemme, Love Wellness, Ritual and Moon Juice, and red-light...
Can Mass Makeup Make A Comeback—And Recover Its CoverGirl Status?
The lipstick index isn’t paying dividends for mass-market color cosmetics, a slumping category that Coty Inc. and Bain Capital-backed beauty incubator Maesa are retreating from, leaving huge question marks about the fates of some of...
Hemorrhoid Care Gets A New Look As Emerging Players Challenge Legacy Brands
The marriage of beauty and wellness has engulfed butt care, a category maturing to the next stage as brands move beyond cosmetic concerns to target specific conditions like hemorrhoids, constipation and anal fissures. The move marks an evolution...
