Knowledge
Can Marc Jacobs Beauty’s Comeback Be More Than A Nostalgia Play?
Marc Jacobs Beauty is preparing for a comeback. After disappearing from shelves in 2021 following the end of its licensing partnership with LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo, Coty secured...
Beauty Founders Say Tariffs Cost Them Thousands To Millions, Forcing Permanent Changes
In a landmark ruling watched closely by business, the Supreme Court struck down President Donald Trump’s tariffs on Friday, Feb. 20, holding in a 6-3 decision that the International Emergency Economic Powers Act (IEEPA), the legal...
Eco-Conscious Founders Face A Consumer Backlash, But Remain Optimistic About Sustainable Beauty’s Future
Sustainable beauty’s recent heyday, which peaked in the late 2010s and early 2020s as refillable, plastic-free and solid-format brands gained momentum, now feels like a different era. Inflation, social media-fueled trend cycles and heightened price sensitivity...
Beauty’s New Value Equation: Price Sensitivity Shifts To Performance Sensitivity
Despite ongoing economic pressure, beauty ended 2025 with mass and prestige sales growing within a single percentage point of each other, a convergence that indicates a new consumer definition of value. According to market research firm Circana,...
How Sophisticated Are Beauty Shoppers About Price And Value?
To accompany a Feb. 12 article on Merit chronicling its rise to $200 million in retail sales last year, Business of Fashion created a chart comparing the price of Merit’s foundation stick with foundation sticks from...
RoC’s Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver
In 2018, RoC was a profitable, but smaller asset within one of the largest healthcare conglomerates in the world. Six years later, it had tripled global retail sales from roughly $100 million to...
