Knowledge
Top Skincare Trends For 2026—And Those Losing Their Sizzle
While 2025 seemed to slam the door on slugging as a TikTok-fueled trend, the skincare category stayed sluggish for the year. In the first nine months of 2025, skincare sales inched up 1% in prestige and...
Why Purpose-Led Brands Need More Than Mission To Succeed Today
Missions haven’t been enough to salvage mission-based beauty brands lately. World of LLA, which was dedicated to self-care routines for mental health, Violets Are Blue, which was started by a breast cancer survivor and supported cancer programs,...
Beauty’s 2026 M&A Forecast: Measured Acceleration, Bifurcation And Selectivity
Beauty M&A weathered 2025 better than most categories. Beauty deal volume dipped roughly 6.7%, according to investment bank Capstone Partners, a far gentler slowdown than the broader consumer sector, and the...
The Big Divide: How 2025 Exposed The Real Winners And Losers In Beauty And Wellness
If there is a single idea that defined beauty and wellness in 2025, it was this: The industry stopped pretending that everyone was playing the same game. For years, capital markets and pundits treated...
The Big Makeup Trends That Matter In 2026—And Those That Don’t
In 2025, the makeup category owed a lot to the mouth. Without lip products, it would have slumped. Instead, growth was modest in the first nine months of the year, with Circana estimating the...
Conversational Commerce In Beauty: The AI Layer That Advises, Personalizes And Sells
1- DEFINITION > 2- BACKGROUND & CONTEXT...
