Brands

In May last year, Susanne Langmuir emailed Alison Hahn, then SVP of makeup and fragrance at Sephora, about a new project, cautiously testing her readiness to reenter the knife fight of beauty specialty retail. “These are my best...

Inertia, a South Korean startup founded by scientists from the Korea Advanced Institute of Science and Technology, is applying new technology to a category whose core absorbent materials have changed little in decades: disposable period...

Once upon a time, discovering a new fragrance meant wandering a department store, blotter strip in hand. Today, it happens mid-scroll. On TikTok, a creator can describe a scent as a “second skin” or “memory you...

Fresh off a comprehensive overhaul that expanded its presence in foot and body care, Onyx Professional will launch in more than 800 Ulta Beauty doors next month, marking a major step in the brand’s repositioning...

Over 15 years since it helped pioneer the clean beauty movement, Indie Lee is embarking on its next chapter with an accessibly priced diffusion line launching exclusively in retail at Whole Foods Market. 

Sacheu could offer a blueprint for how a TikTok-famous brand evolves into a global makeup mainstay. It’s taking another step in that direction by rolling out its full assortment of 46 stockkeeping units to nearly 1,600 Target stores...